Case Studies

Discover AGCO - event management

We worked as AGCOs key delivery partner on the unique Discover AGCO event at the NEC Birmingham. Our role included everything from creative event design through to detailed operational delivery.

Below is a summary of some of the key work:

  • Venue management and liaison
  • Web-based registration, badging and visitor management
  • Layout design and technical floor plans
  • Creative feature design and build
  • Full audio-visual production
  • Exhibitor management
  • Safety management and compliance
  • Graphic production and installation
  • Overall event management

Corteva - Rebrand

As Part of the merger between Dow and DuPont we were tasked with rebranding their event and exhibition presence across both the arable and grassland sectors. The project involved designing new exhibition stands that would address the different needs and objectives of the two portfolios whilst communicating the new company identity and to do it in a way that would be both impactful and memorable for their various stakeholders. Timeframes were very tight with key launch events in each sector and the added complexity of being able to scale the presence up or down for different future events, and provide resources across the UK and Republic of Ireland for indoor and outdoor situations.

For the grassland sector we used a real grass feature wall and counter to create the centrepiece and wow factor. Supported by an innovative layout that provided an open and welcoming space as well as an area for more in-depth technical conversation. The design has been rolled out with great success and won a number of best stand awards.

For the arable sector the challenge involved designing a new stand at The Cereals Event to cover branding around external crop plots as well as a completely new presence in a temporary structure that could then be reconfigured for alternative situations going forward. We focused on an open layout that was welcoming to all and highlighted the brand through the use of innovative and dynamic LED lightbox technology. At it’s heart the stand showcased the new identity using a bespoke colour matched neon logo supported by video and graphic content. Barista coffee, catering and meeting facilities were built in to the design with a reception area and flexible seating.

All elements of the project have been extremely well received and we are now developing the concept for future events.

Round Table on Responsible Soy (RTRS) International Conference - translation service and delegate voting system

We worked closely with the RTRS, based in Argentina, to deliver their annual international conference in London.

We looked after all operational aspects of this event, from venue liaison to printing delegate packs and onsite event management.

Lots of international delegates attend the event so there was a requirement for a live translation service during the presentations. English was translated to Spanish and Portuguese and back again over this two-day event.

There was also a requirement for delegates to vote live during the sessions and for results to be simultaneously available on the big screen for all to see.

Merial - Wild West themed event

This bespoke event was a very interesting project to work on. We were tasked to transform a barn on a working farm into a Wild West themed bar with entertainment and food for specially invited guests.

We hung over 400 meters of fairy lights to the rafters of the barn which instantly changed the feel and atmosphere of the space.

Bales of hay were used as seats and we built bespoke tables from pallets and a fantastic bar specially designed to house the required barrels of beer. We created handmade signs to fit in the with theme.

The catering was very special, guests watched as delicious meats were cooked and served from the back of a Land Rover Defender which had a wood burning fire.

Entertainment was fitting for a Wild West party, with everything from a bucking bronco to shooting gallery.

HORSCH - Seminar organisation

We have organised numerous seminars over the years for HORSCH. They find it a great vehicle to speak direct to dealers and customers about specific topics.

We make it an easy and stress-free process for HORSCH by organising everything from finding the perfect venue, working direct with the venue staff to make sure everything is in place at the right time, through to managing the delegate bookings with an online registration system, and welcoming over 300 delegates to the event and issuing name badges.

AGCO at LAMMA - large external graphic display

AGCO tasked us to create a striking graphic for outside of their 65m x 30m structure at LAMMA. They wanted a graphic that would leave visitors under no illusion that this was the AGCO stand showing Challenger, Fendt, Massey Ferguson and Valtra.

We thought long and hard and came up with a huge 20m wide x 4m high truss frame that gave each brand equal coverage with four large banners. As the event is in January we increased the impact and made the most of the darker mornings and afternoons with fantastic lights for each individual brand.

Privacy & Cookie Policy
© Jimmy Birchmore Events